You're staring at a screen right now, likely inside a city building.
50% of humans live in cities.
We spend over 90% of each day inside these man-made walls.
This urbanisation is continuing to accelerate.
This urbanisation is continuing to accelerate.
But why should you care?
Why do we need nature in our fast-paced lifestyles?
Connection with nature provides a variety of benefits
1. Reduces Stress & Anxiety
2. Boosts Productivity
3. Purifies Air
4. Improves Mood
Shirinoku was born out of shinrin-yoku
The Japanese art of forest bathing - the act of visiting a forest to soothe oneself mentally
Shirinoku
bathe in the forest.
Mission
Our mission is to make products that bring the forest into the home.
Vision
Our vision is to reconnect city dwellers with the natural world.
Our Key Values
1. Mental Wellbeing
Our name comes from the Japanese art of Shinrin-Yoku, a form of nature therapy. This involves surrounding yourself with nature through the act of 'forest bathing' to improve your physical and mental health by building a deeper connection with nature.
2. Awareness
Through education and a social media presence, we want to spread the idea of Shinrin-Yoku around the world to ensure humanity doesn't destroy its relationship with the natural world, and to start a dialogue about the harm that this disconnection is causing us all.
3. Sustainability
All our activities must be carbon neutral and must never damage the already fragile ecosystem of our planet.
Inspired by this philosophy, we created the Noku Canvas.
The Noku Canvas aims to reconnect city dwellers with nature and leverage these benefits.
We are a team of 4 design engineers who love plants. We developed Shirinoku over lockdown where our disconnect with nature became too apparent to ignore.
Luke Holland Product Design Lead
Marcus Melconian Web & Software Lead
Ben Collis Finance & Marketing Lead
Elvis Lee Product Operations Lead
If you're excited by our story, please support our first product below: