Shirinoku
bathe in the forest.
 
     
     
     
     
That forest is not your reality.
You're staring at a screen right now, likely inside a city building.
                    
               
    50% of humans live in cities.
We spend over 90% of each day inside these man-made walls.
 
    This urbanisation is continuing to accelerate.
This urbanisation is continuing to accelerate.
 
    But why should you care?
Why do we need nature in our fast-paced lifestyles?
Connection with nature provides a variety of benefits
 
1. Reduces Stress & Anxiety
 
2. Boosts Productivity
 
3. Purifies Air
 
4. Improves Mood
 
    Shirinoku was born out of shinrin-yoku
The Japanese art of forest bathing - the act of visiting a forest to soothe oneself mentally
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              Shirinokubathe in the forest. 
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            MissionOur mission is to make products that bring the forest into the home. 
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            VisionOur vision is to reconnect city dwellers with the natural world. 
Our Key Values
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              1. Mental WellbeingOur name comes from the Japanese art of Shinrin-Yoku, a form of nature therapy. This involves surrounding yourself with nature through the act of 'forest bathing' to improve your physical and mental health by building a deeper connection with nature. 
 
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              2. AwarenessThrough education and a social media presence, we want to spread the idea of Shinrin-Yoku around the world to ensure humanity doesn't destroy its relationship with the natural world, and to start a dialogue about the harm that this disconnection is causing us all. 
 
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              3. SustainabilityAll our activities must be carbon neutral and must never damage the already fragile ecosystem of our planet. 
 
 
    Inspired by this philosophy, we created the Noku Canvas.
 
               
                   
                   
                  